What does an SEO company do
When used correctly, SEO can be a powerful and effective way to increase your online visibility to your potential customers.
SEO companies, like our team at IGNYTSEO, offer professional services to help your business climb the rankings by targeting your specific goals and priorities.
Whether you’re looking to compete with others in your niche, reach new audiences or establish yourself as a local business, we can help make SEO work for you.
What to expect from an SEO agency?
When you work with an SEO agency, you benefit from expertise that is hard to achieve in-house.
SEO specialists have the knowledge and experience to deliver great results through optimisation, helping you achieve higher rankings on relevant search terms and reach your target audience better.
At IGNYTSEO, we provide a personalised solution to SEO.
By getting to know your business, goals and audience, we can target our strategies to achieve the results you’re looking for.
What is SEO?
SEO is the short term for search engine optimisation, a set of digital marketing processes used to increase your rankings on search engine results.
The purpose of SEO is to help potential customers find your business efficiently, allowing you to increase your click-through rate, bring in more visitors, and ultimately convert more potential customers into sales over time.
What is an SEO agency?
An SEO agency is a professional digital marketing service that focuses on various SEO practices and strategies to support your business goals.
At IGNYTSEO, we specialise in all kinds of SEO, from local businesses to eCommerce, international companies to national services.
Outsourcing to an SEO agency gives you the benefit of unique expertise, giving you a better return on investment for your optimisation.
How does an SEO company work?
An SEO company is a highly targeted service that provides optimisation solutions to help businesses like yours see search results from Google, BING or other search engines.
Some of the things that an SEO company might do for your business include:
On-page SEO
On-page SEO refers to any of the processes and content on your website.
SEO services for on-page SEO could include amending and expanding existing content, improving the user experience, or adding mobile-friendly features to a website to improve optimisation.
Off-page SEO
Off-page SEO refers to any activities carried out off your website to enhance optimisation.
This kind of SEO could include link-building, social media marketing, creating guest content or adding your business to local listings to improve your domain authority and improve your rankings.
Technical SEO
Technical SEO is everything that goes on ‘under the hood’ for your website.
One example is cleaning up your site architecture to make your site easy to navigate for visitors and bots.
Improving your page speed and reworking your site structure are other ways to use technical SEO.
Keyword research
Research into relevant and suitable keywords is vital for many SEO practices.
SEO specialists can use their expertise and tools to find appropriate keywords to use within your content, meta descriptions and alt text on your website, helping you connect with the right audiences.
Link building
Link building, both on and off your website, can be an excellent way to improve the authority and trustworthiness of your platform.
SEO companies like IGNYTSEO can carry out link building and outreach to help connect you with trustworthy and reliable sites, increasing your rankings over time.
Content creation
High-quality, relevant, and customer-specific content is crucial to SEO.
An SEO agency will create content for your website that is valuable to your audience while also providing context to search engine algorithms.
Blog posts, product descriptions and general descriptive copy are all included.
Competitor research
If you have a direct competitor who is successfully using SEO to their advantage, using competitor research can be one way to go head-to-head with the competition in your niche.
SEO companies can provide direct competitor research, finding gaps and areas where your website can gain ground and become more visible to your shared audience.
Google Business Profile management
For local brands and businesses, specific tools for local SEO are invaluable.
Our team at IGNYTSEO has extensive experience in supporting local Australian businesses, from creating to maintaining local listings for Google Business Profile to improve visibility in a way that’s relevant to your target audience.
How does an SEO company work?
SEO companies generally work on an outsourced basis, supporting in-house marketing teams or acting solo to help improve optimisation for a business.
Usually, a strategy is planned out and approved by the client. Once approved, SEO specialists can work to put processes into place, carry out research, and create relevant content.
The scope of work an SEO company does, and the level of involvement from their clients, depends entirely on a case-by-case basis.
In some cases, metrics may be provided on a month-by-month basis to see results.
In some cases, metrics may be provided on a month-by-month basis to see results.
Our team at IGNYTSEO has worked with companies of all shapes and sizes to achieve excellent results and hit goals with SEO.
We work to the needs of your specific business to achieve the results you’re looking for, providing a bespoke solution that suits your preferences.
Whether you’d like to work to a particular budget or you know the results you want, we can work with you to achieve the best possible outcome.
Benefits of SEO
There are many benefits to investing time and money into SEO, including:
Improving your rankings in relevant search engine results, helping to improve the visibility of your business overall
Direct competition with competitors, enabling you to capture more visitors and potential customers
Better authenticity and credibility in the eyes of potential visitors, as well as for Google's bots and algorithms
Increase visitors, and click-through rate can lead to converted customers and sales
Visitors that arrive at your website are better qualified than they would be from generic searches and poor keyword choices
Provide a better, trustworthy, and authoritative experience for visitors to your website
Enhanced user experience makes it easier for potential customers to complete the sales process
When done correctly, SEO can provide plenty of benefits over time.
Though optimisation is a slow burn, the more time you put in up-front, the better the rewards.
Working with our team at IGNYTSEO can give you access to accurate strategies and plans to make SEO work for your business.
What to ask any SEO company before hiring them
If you are considering working with an agency for your SEO, you’ll want to know what to look for in an SEO agency that best suits your business needs and goals.
Here are a few of the questions you may want to think about before picking an agency to work with:
If you want to know more about what does an SEO company do specifically, asking about the types of strategies they offer can be an excellent place to start.
This question can give you a strong understanding of what to expect from an SEO agency.
Whether you’re personally knowledgeable or you’re brand new to the world of SEO, any SEO company should be able to give you a detailed breakdown of exactly what they can do for your business.
At IGNYTSEO, we provide tailored solutions for SEO based on your circumstances and goals.
Our bespoke approach means we use SEO strategy to create a plan specifically for the needs of your business, helping to bring in additional visitors and increase your sales.
Our team are here to talk you through all of the SEO strategies we use to provide peace of mind for the SEO process.
SEO is a continually moving and shifting field, and as Google’s algorithms and guidelines change, SEO agencies will need to keep up.
One red flag for SEO companies is if they are using the same strategies today as they were several years ago.
Ideally, the company you work with will be confident in the solution they offer and will constantly be using the latest research and information to continue to deliver results for you.
One of the difficulties many businesses have when encountering SEO for the first time is not knowing what to expect from an SEO agency.
Deliverables are crucial to seeing your progress and continuing to improve optimisation.
Some of the typical deliverables you should expect would be directory and citation submissions, on-page SEO and keyword research and setting up your Business Profile page.
Beyond that, a good SEO agency will provide regular analytics, reports from monitoring and tracking and deliver high-quality content as well.
If you have strong competition in your particular niche or field, you’re likely wondering what do SEO companies do to help you close that gap.
SEO agencies, like our team at IGNYTSEO, are well-versed in providing SEO in highly competitive fields.
Can your choice of SEO company offer a clear strategy to directly face up against your main competition through quality content, keyword research and competitive analysis?
That’s a clear sign that they are an excellent choice to help you measure up to the existing competition in your field.
SEO may be a slow burn form of digital marketing, but that doesn’t mean you can’t see tangible results for the work an SEO agency puts in.
You’ll want to know how the success of specific campaigns and strategies are measured, enabling you to see the return on your investment.
Examples of standard metrics include impressions, click-through rates, visitors, and the positioning of your website pages on search engine rankings.
As skilled SEO professionals, our team at IGNYTSEO knows that it isn’t enough to get your business to that number one spot.
We put in the work and research behind the scenes to achieve quantifiable, reliable results that translate into real return on investment. By focusing on your business goals over generic targets, we help you measure your success in ways that matter.
SEO agencies use a wide range of different tools for their work.
If you want to know what do SEO agencies do for specific strategies and processes, you can ask directly to find out.
Transparency is vital in processes like SEO.
Our team of seo consultants will always provide you with information about the specific tools and technology we use to capture metrics, track keywords, and create reports.
Anything necessary to do the best job for your business.
The best way to understand if a service is right for you is to look at the work they’ve achieved in the past.
While some agencies will talk about results and success without providing any form of evidence, others will be able to provide social proof of their past achievements.
These usually come in the form of testimonials or case studies gathered from existing clients to show you what that SEO agency can do for you.
Our team at IGNYTSEO has extensive experience in SEO, and we’re always happy to talk through our past successes and challenges to give you an idea of the work we could do for you.
One of the first questions you likely have is ‘how much do SEO agencies charge?’.
Whether you have a tight budget to stick to or just want a ballpark figure, you shouldn’t be afraid to talk numbers.
SEO isn’t a one-and-done price, and it requires ongoing work and maintenance to be successful.
What you pay for seo could be different to a similar business depending on where you are at that point in your business lifecycle.
Pricing should be transparent and easy to understand, with no hidden costs or fine print that could lead to extra charges at the end of the day.
Monthly retainers and deliverable-based payments are standard options for payment for many agencies and outsourced companies.
IGNYTSEO works differently with this and focuses on outcomes rather then the “retainer” amount.
Once we understand the outcomes we can advise what services you require from us and we will provide a price range based on that so you can truly weigh up the cost of seo for your business.
One thing is for sure, we do not engage in cheap seo black hat tactics.
While both local SEO and traditional SEO focus on improving your website rankings for a set of predetermined keywords. Local SEO focuses on optimising web pages for keywords with local intent, while traditional SEO optimizes for non-localised keywords.
A typical local campaign will involve claiming your Google Business Profile page, managing online reviews, adding your location to page titles and other metadata and optimising your Google Business Profile and Google Maps listings.
Specific backlinking strategies should also be implemented for local campaigns. Backlinks should be sought from reputable local businesses and directories to help emphasize both your location and reputation.
Looking for effective local SEO services near me? The local SEO company at IGNYTSEO can help. Complete the contact form here to arrange a FREE SEO audit. We will then use this information to put together a comprehensive plan to improve your local search rankings to drive more traffic.
Choosing to work with a professional SEO agency is the ideal way to take a hands-off approach to part of your digital marketing strategy.
Leaving your optimisation in safe hands is a good idea, but open collaboration is even better to improve the quality of output from SEO work.
Whether you prefer to let your SEO company get on with it or you like to be kept in the loop at all times, communicate that clearly for the best results.
A point of contact is invaluable when working with agencies, allowing you to get insight into how things are going.
Ideally, your contract should be someone working directly on your strategy, with the knowledge and understanding to be able to answer questions and queries as they arise.
When you work with IGNYTSEO, we keep you in contact with our team and make you a top priority, ensuring you can get in touch with us whenever you need to.
SEO isn’t the kind of digital marketing where you’ll see an immediate return on investment – and if you go in expecting that, you’re likely to be disappointed in the results, no matter how well-managed your optimisation is.
Progress can take time with SEO, but you should be able to have an open dialogue with your agency about what to expect from an SEO agency and when you’re likely to see metrics coming back that reflect the work put in.
Milestones, roadmaps and KPIs are all ways a good quality SEO agency will indicate progress for you.
Not every partnership works out, and that’s okay.
If your time with an agency is coming to an end or you’re just not happy with the results so far, choosing to go elsewhere doesn’t have to be stressful.
At IGNYTSEO, we understand the need for the right people for the job.
That’s why we go the extra mile to deliver a bespoke, transparent SEO service that works for you.
If you’re planning to move from your current SEO agency, we can start by looking at where they left off to deliver a service that’s as seamless and practical as possible.
If you’d like to leave your SEO in the hands of the experts, working with an outsourced SEO company is the ideal choice for you.
At IGNYTSEO, our team of professional SEO experts works with you to help you climb the rankings organically with high-quality, tailored optimisation that suits your specific niche, customer base and business priorities.
Get in touch with our team directly today for more information about what to expect from an SEO agency like IGNYTSEO.
With a transparent approach to all of our SEO services and strategies, we can talk through all of the options available to you