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What does an SEO company do

When used correctly, SEO can be a powerful and effective way to increase your online visibility to your potential customers.

SEO companies, like our team at IGNYTSEO, offer professional services to help your business climb the rankings by targeting your specific goals and priorities.

Whether you’re looking to compete with others in your niche, reach new audiences or establish yourself as a local business, we can help make SEO work for you.

What to expect from an SEO agency?

When you work with an SEO agency, you benefit from expertise that is hard to achieve in-house.

SEO specialists have the knowledge and experience to deliver great results through optimisation, helping you achieve higher rankings on relevant search terms and reach your target audience better.

At IGNYTSEO, we provide a personalised solution to SEO.

By getting to know your business, goals and audience, we can target our strategies to achieve the results you’re looking for.

What is SEO?

SEO is the short term for search engine optimisation, a set of digital marketing processes used to increase your rankings on search engine results.

The purpose of SEO is to help potential customers find your business efficiently, allowing you to increase your click-through rate, bring in more visitors, and ultimately convert more potential customers into sales over time.

What is an SEO agency?

An SEO agency is a professional digital marketing service that focuses on various SEO practices and strategies to support your business goals.

At IGNYTSEO, we specialise in all kinds of SEO, from local businesses to eCommerce, international companies to national services.

Outsourcing to an SEO agency gives you the benefit of unique expertise, giving you a better return on investment for your optimisation.

How does an SEO company work?

An SEO company is a highly targeted service that provides optimisation solutions to help businesses like yours see search results from Google, BING or other search engines.

Some of the things that an SEO company might do for your business include:

On-page SEO

On-page SEO refers to any of the processes and content on your website.

SEO services for on-page SEO could include amending and expanding existing content, improving the user experience, or adding mobile-friendly features to a website to improve optimisation.

Off-page SEO

Off-page SEO refers to any activities carried out off your website to enhance optimisation.

This kind of SEO could include link-building, social media marketing, creating guest content or adding your business to local listings to improve your domain authority and improve your rankings.

Technical SEO

Technical SEO is everything that goes on ‘under the hood’ for your website.

One example is cleaning up your site architecture to make your site easy to navigate for visitors and bots.

Improving your page speed and reworking your site structure are other ways to use technical SEO.

Keyword research

Research into relevant and suitable keywords is vital for many SEO practices.

SEO specialists can use their expertise and tools to find appropriate keywords to use within your content, meta descriptions and alt text on your website, helping you connect with the right audiences.

Link building

Link building, both on and off your website, can be an excellent way to improve the authority and trustworthiness of your platform.

SEO companies like IGNYTSEO can carry out link building and outreach to help connect you with trustworthy and reliable sites, increasing your rankings over time.

Content creation

High-quality, relevant, and customer-specific content is crucial to SEO.

An SEO agency will create content for your website that is valuable to your audience while also providing context to search engine algorithms.

Blog posts, product descriptions and general descriptive copy are all included.

Competitor research

If you have a direct competitor who is successfully using SEO to their advantage, using competitor research can be one way to go head-to-head with the competition in your niche.

SEO companies can provide direct competitor research, finding gaps and areas where your website can gain ground and become more visible to your shared audience.

Google Business Profile management

For local brands and businesses, specific tools for local SEO are invaluable.

Our team at IGNYTSEO has extensive experience in supporting local Australian businesses, from creating to maintaining local listings for Google Business Profile to improve visibility in a way that’s relevant to your target audience.

How does an SEO company work?

SEO companies generally work on an outsourced basis, supporting in-house marketing teams or acting solo to help improve optimisation for a business.

Usually, a strategy is planned out and approved by the client. Once approved, SEO specialists can work to put processes into place, carry out research, and create relevant content.

The scope of work an SEO company does, and the level of involvement from their clients, depends entirely on a case-by-case basis.

In some cases, metrics may be provided on a month-by-month basis to see results.

In some cases, metrics may be provided on a month-by-month basis to see results.

Our team at IGNYTSEO has worked with companies of all shapes and sizes to achieve excellent results and hit goals with SEO.

We work to the needs of your specific business to achieve the results you’re looking for, providing a bespoke solution that suits your preferences.

Whether you’d like to work to a particular budget or you know the results you want, we can work with you to achieve the best possible outcome.

Benefits of SEO

There are many benefits to investing time and money into SEO, including:

Improving your rankings in relevant search engine results, helping to improve the visibility of your business overall

Direct competition with competitors, enabling you to capture more visitors and potential customers

Better authenticity and credibility in the eyes of potential visitors, as well as for Google's bots and algorithms

Increase visitors, and click-through rate can lead to converted customers and sales

Visitors that arrive at your website are better qualified than they would be from generic searches and poor keyword choices

Provide a better, trustworthy, and authoritative experience for visitors to your website

Enhanced user experience makes it easier for potential customers to complete the sales process

When done correctly, SEO can provide plenty of benefits over time.

Though optimisation is a slow burn, the more time you put in up-front, the better the rewards.

Working with our team at IGNYTSEO can give you access to accurate strategies and plans to make SEO work for your business.

What to ask any SEO company before hiring them

If you are considering working with an agency for your SEO, you’ll want to know what to look for in an SEO agency that best suits your business needs and goals.

Here are a few of the questions you may want to think about before picking an agency to work with:

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