As a SaaS (Software as a Service) company, are you spending thousands of dollars a year on things like PPC (Pay-per-click) and affiliate marketing? If so, consider the potential of SEO.
SEO for SaaS companies is different from SEO for brick-and-mortar stores.
It’s important to understand the difference so you know what will work for your company.
The good news is that SEO (Search Engine Optimisation) for SaaS companies works.
With the right SEO strategy, you can boost your organic search engine rankings and attract more customers to your website.
This guide will help you understand basic SEO tips for SaaS companies, and how you can use these to build an effective SEO strategy.
- Keyword research
- Targeting your brand
- Creating content
- Link building
Then we’ll take a look at how you can create an SEO plan with the expertise of an SEO agency to take your business to the next level.
No matter what type of SaaS company you run, SEO can bring in new customers and increase your overall ROI (return on investment). Let’s get started!
What Is SaaS SEO?
There’s no “one size fits all” approach to SEO for online software delivery business models.
Since SaaS companies heavily rely on customer acquisitions via search engines, they need to focus on different aspects of SEO, such as keyword research, creating and marketing content, and link building.
The key to these aspects is making sure your site is seen by potential customers with a specific problem that needs a solution.
Think of it like this. Your potential customers have a problem, and you have the solution- but they need to know about it!
So it’s your job to make sure they know you exist and how you can help them solve their problem.
This is where SEO for SaaS companies comes in; it will optimise your website so you appear high on search engine result pages.
Why Do SaaS Companies Need Their Own SEO?
Some larger SaaS companies spend up to 50% of their revenue on marketing!
Following targeted SEO tips for SaaS companies can reduce this expense and increase your organic reach.
What are other reasons SEO is so important?
- Visibility. It doesn’t matter how good your software is if people can’t find it online. SEO aids you in appearing in relevant searches, increasing the chances that potential customers will discover and try your platform.
- Trustworthiness. SEO can help you build trust with users. If someone finds your website and sees it ranks highly on Google, they’ll be more likely to take a closer look at your services.
- Distinguishability. Competition for organic search engine rankings is fierce, so well-carried-out SEO will make your business stand out.
- Brand awareness. SEO for SaaS companies is about improving your overall visibility and brand recognition. Doing so will ensure your platform is seen by the people who need it most.
What Practices Do SEOs Recommend to SaaS Companies?
Now let’s break down some actionable steps you can take to improve your SEO and attract more customers.
The good news is that they can be implemented on your website immediately!
Targeting Your Brand/Product Terms
What are some of today’s biggest brands? Amazon, Apple, and Microsoft, to name a few.
What comes to mind when you think of these brands? Their logos, slogans, and advertisements are universally recognisable.
That’s because they all possess strong brand recognition and use their brands as keywords in their SEO strategies.
Targeting your brand is one of the most essential things to do when creating an SEO strategy for your SaaS company.
Use your product and brand terms as keywords on your website, content, and social media.
This will help boost your rankings for these terms so users can find you easily online.
For example, imagine you have a SaaS product named “XYZ Software Solutions.” Include this name in your web pages’ titles, meta descriptions, and headings.
You should also target related keywords like “XYZ software solutions provider” or “best XYZ software solutions.”
You can also hit relevant keywords related to the problem you’re solving or your niche.
For example, suppose your SaaS platform is designed to manage users’ online stores.
In that case, you should target keywords like “best e-commerce software” or “how to start an online store.”
Doing this helps your website reach the right people and provide them with the necessary information.
Content Optimisation for New Keywords
Keywords are ever-changing, so you have to keep up with the latest trends.
It’s not enough to just put a few keywords on your site and think you’re done for years to come!
You need to constantly look for new keywords relevant to your SaaS company and optimise your existing content.
There are a bunch of great free keyword research tools online that locate new keywords related to the problems your SaaS platform solves.
Once you find them, write content targeting these keywords on your site.
Make sure you also optimise existing content on your site and see if you can do anything to make it more SEO-friendly.
This includes making sure your titles, meta descriptions, and headers are targeted around the most current keywords.
Why is this necessary? Because targeting specific, current, and relevant keywords helps your website rank higher in organic search results.
Error-Fixing To Leave the Right Impression on Visitors
Imagine that your online store is no different from a physical store.
You want it to look appealing and inviting, right?
Suppose a customer walks into a physical store and sees that it’s dirty, disorganised, with cracks and paint peeling from the walls. If so, they’ll likely walk straight out!
The same goes for your website. Errors like broken links, missing images, and slow loading times are all big turn-offs for potential customers.
If your website isn’t easy to use, it doesn’t matter how great your product is; customers will move on and find another site.
You can easily fix such errors by using web crawlers or other tools that uncover issues on your site.
This way, you can help visitors have a good experience when they visit your site, likely boosting your rankings in turn.
Content Marketing on Complex Topics
Content marketing is a great way to get your SaaS products in front of potential customers.
You can create blog posts, guides, podcasts, and videos that educate readers about your products, how to use them, and why they’re beneficial.
Content marketing isn’t just about discussing your product’s features, it’s also about discussing topics relevant to your SaaS product.
For example, if you have a software platform for online marketers, create content around digital marketing trends and strategies.
This is the kind of content potential customers may be looking for when researching solutions to their problems.
By filling gaps in the market with useful and informative content, you’re helping potential customers and gaining more visibility for your website.
Creating Linking Opportunities With Related Sites
Links are like votes of confidence- they show that your website is trusted by other websites and has good content.
So when a reputable website links to your SaaS products and services page, it can boost your rankings and visibility in organic search results.
Linking opportunities are all around, you just have to look for them.
When you find related websites, follow them on social media and reach out to them and see if they’re willing to exchange links or create content with you.
Alternatively, offer these businesses something they might find valuable in exchange for a link, such as offering discounts on your product.
Creating links with related websites is a great way to build relationships and gain more visibility and credibility, all while boosting your SEO rankings.
How Do I Create a SaaS SEO Plan?
Creating an SEO plan for your SaaS product is about understanding the customer journey.
You need to know your target customers, what kind of content resonates with them, and what keywords they use when searching for solutions.
Once you know this, you can create a detailed plan that outlines specific strategies to boost visibility and rankings.
Alternatively, to make your life easier, you can use an SEO agency for SaaS companies to develop a solid and constructive SEO strategy.
Running a business can take all your time and effort, leaving nothing in the tank for SEO.
This is where SEO agencies come in. Just as you specialise in SaaS products, these agencies specialise in SEO!
They have the know-how and tools to increase your online exposure.
Let’s look at a six-step plan an SEO agency can create for you and the benefits of this plan.
Step 1: Define Your SEO Goals and Objectives
The first step in creating an SEO plan is to define your goals and objectives.
Identify what you want to achieve through SEO, such as increasing website traffic, improving rankings, or generating leads.
SEO agencies will conduct market research and analyse your competitors.
This analysis will identify opportunities for improvement so the agency can develop a tailored SEO strategy to implement these.
Step 2: Conduct Keyword Research
Keyword research is a massive part of any SEO plan.
Identify keywords your target audience is searching for and put them in your site’s content.
An SEO agency will use keyword research tools and data analysis to identify high-volume, relevant keywords.
They’ll then optimise your website content to include those keywords.
Step 3: Develop an On-Page Optimisation Strategy
Develop an on-page optimisation strategy to optimise your website’s title tags, meta descriptions, headers, content, and images for your target keywords.
SEO agencies will assist in this step by conducting an SEO audit to identify areas of improvement.
They will then implement on-page optimisation techniques that boost your website’s visibility in search engines.
Step 4: Build Quality Backlinks
Building high-quality backlinks is a critical aspect of SEO.
Develop a link-building strategy to reach out to industry influencers for genuine backlinks.
Many business owners find this aspect of SEO a little intimidating.
An SEO agency will conduct outreach campaigns to help build these relationships to generate high-quality backlinks for your site.
Step 5: Implement Technical SEO
Technical SEO involves optimising your website’s technical aspects, such as website speed, mobile responsiveness, and site architecture.
An SEO agency will conduct technical audits and implement the best technical SEO practices.
Benefits include improving your website’s performance and user experience.
Step 6: Monitor and Measure Performance
Once your SEO plan is in place, you need to monitor and measure your performance regularly.
Use tools like Google Analytics to track your website’s traffic, ranking positions and user behaviour.
SEO agencies will provide regular performance reports and recommendations for ongoing improvement.
Does Your SaaS Company Need SEO Help?
The SEO tips for SaaS companies we’ve considered in this guide are powerful tools.
They can attract more customers to your website by increasing your brand awareness, boosting your organic search engine rankings, and increasing your website traffic.
If you’re unsure where to start, enlisting the services of a marketing agency is the best course of action.
At Ignyt SEO, we specialise in rock-solid SEO to Ignyt your SaaS business!
We understand that SEO is a long-term investment, and we’re committed to achieving optimal results for you.
Let us do the heavy lifting to generate more traffic and sales for your SaaS company through our unique, effective, and powerful strategies.
Contact us today to learn more about how we can help you.
Call us on 02 9055 7611 or complete our online enquiry form.